The Feeling of Colour

So Im sure most people have a fave colour (mines Purple in case you were wondering) but I wonder how many people have actually thought about why they are drawn to certain colours! Below is a pic which gives lots of the associated feelings and things for each colour band, although the colours arent as defined as this as the leak into each other for example a purple that leans more towards blue can be colder and would tone down the intensity, if it leans more towards red it becomes sexier and warmer.

after making my own assosiations thought id have a peek at what google could throw at me and was inundated with millions although iv only added a few lol

crystal vaults. (2009). crystal colours explained. Available: http://www.crystalvaults.com/crystal-colors-explained. Last accessed 20/12/2014. this 1 leads me very nicely on my next point about how colours are used in advertising without us actually knowing whats happening!

source :the logo company these advertising fellas know exactly what they're doing! would those golden arches still be as apealing to us if they were say.........

(Source logocompany and changed in photoshop by me) green or purple? and what about BP, we we still think the same if the logo was..............

(Source logocompany and changed in photoshop by me) Blue or purple instead of green? I know I wouldnt! but then again I know Im a advertisers dream, the amount of weight I put on when cadburys were sponsoring corrie was amazing took me months to realise too! now I record and fast forward the ads lol

The Language of form

Particular logo shapes send out particular messages:

Circles, ovals and ellipses tend to project a positive emotional message. Using a circle in a logo can suggest community, friendship, love, relati onships and unity. Rings have an implication of marriage and partnership, suggesting stability and endurance. Curves on any sort tend to be viewed as feminine in nature.

Straight edged logo shapes such as squares and triangles suggest stability in more practical terms and can also be used to imply balance. Straight lines and precise logo shapes also impart strength, professionalism and efficiency. However, and particularly if they are combined with colours like blue and grey, they may also appear cold and uninviting. Subverting them with off-kilter positioning or more dynamic colours can counter this problem and conjure up something more interesting.

It has also been suggested that triangles have a good association with power, science, religion and law. These tend to be viewed as masculine attributes, so it's no coincidence that triangles feature more prominently in the logos of companies whose products have a masculine bias. Our subconscious minds associate vertical lines with masculinity, strength and aggression, while horizontal lines suggest community, tranquillity and calm.

The implications of shape also extend to the typeface chosen. Jagged, angular typefaces may appear as aggressive or dynamic; on the other hand, soft, rounded letters give a youthful appeal. Curved typefaces and cursive scripts tend to appeal more to women, while strong, bold lettering has a more masculine edge.